Part of a larger campaign our studio created for the Department of Food Science and Technology at the University of Nebraska-Lincoln. Under the campaign theme of Impacting the World Three Times a Day, we produced a series of oversized recruitment posters to explain some of the big and little ways food scientists make the world a better place. Other headlines in the series include: "Deadly pathogens can run, but they won't be hiding in that frozen burrito" and "Saving the world from superbugs, as well as the not so super potato chip." The posters are being sent to high school seniors interested in science (most of whom will have never heard of the field of food science).
Copy and creative direction by Tim Siedell. Art direction by Yayle Roncka. Photo by rw/2. And yes, those are real food scientists (some of the top minds in the field, to be exact).
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